AMARO
PINTEREST CASE
Role
Graphic Design
Growth Design
Research and Strategy
Year
2022
Credits
Content | Marina Gama de Lira
Upper Funnel Media Analyst | Isadora Piragine
Head Of Online Channel | Luca Migliore
Using trends revealed by the Pinterest tool, which at the time had just arrived in Brazil, the media team identified a territory connected to the brand's pillars in the universe of searches for clothing and makeup for festivals, and consequently, with the right creatives, we were able to inspire consumers at a precise moment, achieving strategic results, entering the hall of success cases on the platform.
About
12%
lower CPM compared
to historical brand benchmarks
6
percentage point increase in keyword audience delivery
With the Pinterest Trends tool, we can search for trends using filters such as age, gender and demographic data. And they go far beyond the world of fashion or beauty, covering a range of interests and revealing a lot about people's daily lives.
Between one discovery and another, the media team was able to detect that our audience was searching for clothes, makeup and other products to use at the music festivals that were being announced at that time in Brazil. It was a ready-made insight, all that was missing were the accessories to complete the look.
Then, it was time to develop the creatives, where we proposed mosaics of pieces and products with texts in a young and direct language that highlighted the brand's presence at a time when the audience is planning their trip to the festivals.
Media coverage
thank you!