NEW BALANCE
GREY DAY LP
Role
Web Design
Content Design
Year
2023
Credits
Copywriter and SEO | Gabriela Freitas
UI/UX Design | Hugo Baltazar
UX Project | Pedro Guimarães
Brand Visual Assets | NB Mkt Team
Globally, Grey Day for New Balance is like Air Max Day for Nike. It's a commercial time for the brand when they launch grey versions of their most famous silhouettes.
In 2023, this was the first major moment of this day in Brazil, so the brand prepared several activations throughout the month so that the country could start following the global strategy.
Our role was to create a landing page where we could actually show content about the products in this version, in addition to presenting the campaign assets that would be circulating around the world.
About
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