The most important period for the e-commerce team: the black friday. For this time we wanted to do something that the brand never done before, a full black friday communication in the website.

We started with the construction of the KV based in phases, because we would talk about the promos along the month, so we needed some different visuals for the different phases. And then, for the big day, a full black friday homepage.

The result of all the efforts: goal reached and surpassed!