Dois corredores em pista de atletismo, vestindo roupas esportivas pretas e bonés, correndo lado a lado.

FILA

RUNNING TECHNOLOGIES PAGE

Role

Web Design

Content Design

Research and Strategy

Year

2024

Credits

Copywriter and SEO | Gabriela Freitas

UI/UX Design | Hugo Baltazar

UX Project | Pedro Guimarães

Brand Visual Assets | FILA Mkt Team

The need to create a running shoe page came directly from the brand, in a briefing with only references (one or two, in fact, it wasn't very common to find pages with content of this type, which would already be a good thing for us) and a request: that we could separate the content by shoe families, which were defined by their technologies, and that we could create a component that allowed comparison between one and the other.

The result was very satisfactory in terms of content and development, and the page is still used today to guide new customers and runners who don't yet know where to start.

About

Celular exibindo uma imagem de corredores em uma pista, ao lado de um laptop com uma página da web aberta mostrando opções de tênis de corrida Fila, incluindo modelos como 'FLOAT MAXXI 2 PRO', 'FLOAT FLUX' e 'FLOAT MAXXI 2', além de categorias como 'Amortecimento', 'Velocidade' e 'Corridas diárias'. Texto no site sugere encontrar o tênis de corrida ideal da Fila.
Grupo de corredores em uma pista de atletismo, exibido na tela de um smartphone. A imagem promove tecnologias de corrida e destaca a marca FILA.

thank you!

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