For the launch of the Fall/Winter 25 collection, Schutz got together with Amelia Gray to present the brand new products in a campaign recorded on Rio de Janeiro with the "travelling woman's" concept.

The launch of a new season collection is a very turn point moment for a fashion brand, so for this campaign we made a pre launch content on the website, with a lead capture landing page, showing some spoilers of what was about to come. And then, for the oficial launch, we cover the role homepage with the campign assets, complementing the 360 brand strategy.