Bola de futebol, chuteiras, tênis de futsal e luvas de goleiro da marca Umbro, dispostos em degraus cinza.

UMBRO

BLACK FRIDAY 23

Role

Web Design

Art Director

Research and Strategy

KV

Year

2023

Credits

Art Director | Yukari Minami

UI/UX Design | Hugo Baltazar

For Umbro's Black Friday 2023, we accomplished something that the brand usually doesn't do:
a photoshoot dedicated to Black Friday.

With this, we were able to maintain a more coherent visual strategy with all the content we needed to develop during the period, maintaining a clearer and more direct conversation with the consumer.

About

Phase 01

Computador portátil exibindo anúncio da Umbro para Black Friday com desconto de até 60% em calçados esportivos.

For the first phase, we used images of the products that were available at that time + some reasons to love, such as shipping and cashback information, to add to the communication.

Phase 02

Imagem de um anúncio de Black Friday da marca Umbro exibido em uma tela de laptop, com oferta de até 70% de desconto. Mostra um moletom branco com o logotipo da Umbro, tênis esportivos e meias, todos na cor branca.

In the second phase, we maintained the same visual strategy idea as the first, even to follow a linearity, but of course, adjusting the image, so that it was clear that new products were included in the promotion and the start of a new percentage of discounts as well.

Phase 03

Oferta de Black Friday da Umbro em um laptop, com desconto de até 70% em produtos esportivos como chuteiras, bola de futebol e luvas de goleiro.

To bring to a perfect end, for the final phase we brought the third color with more presence, giving more emphasis to the discount percentage and to the information that these were the last moments to guarantee the products. And just for the record: it was another successful black friday, since the brand reached its goal for the month. :)

thank you!

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